Established in 1993

The Wood, Wine and Roses Festival was established in 1993, with the 2025 edition being the 32nd Anniversary, which is something the committee is extremely proud about.

The festival has grown into an award-winning event in Western Victoria over the years, which is always held on the last Saturday in February.

Wood, Wine and Roses history

When first established, the festival sought to bring the past, present and future of the region together. The already well-established timber industry has been a part of the region since the 1860s and continues today. This is represented by the focus on wood. For wine, this highlights the growing number of vineyards on the outskirts of town, with wine now becoming a big part of our local culture.

Roses are also big in the Heywood area, in particular thanks to the world-renowned Treloar’s Rose Farm. In addition, 600 roses have been planted in the main street area by our local garden club. With all three of wood, wine and roses represented, the festival captures a big part of our local community.